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Home > News >Malaysia Green And Clean Campaign was launched

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Lock Out Point, Ampang
Kuala Lumpur City at night. Taken from Lock Out Point, Ampang

PUTRAJAYA: The next time you have a meal at a food outlet and you feel the eatery’s cleanliness is unacceptable, do not hesitate to speak your mind to the outlet manager.

Just a simple: “Taukeh, your nasi lemak tastes great, but your outlet needs to be cleaner” will suffice.

As part of the Tourism Ministry’s efforts to achieve its target of 36 million arrivals a year by 2020, it has embarked on a new nationwide campaign: “1Malaysia Green and Clean”.

Tourism Minister Datuk Seri Dr Ng Yen Yen said: “This campaign is aimed at changing the mindset, habit and attitude of Malaysians towards cleanliness.

“On the road, you see people throwing rubbish out of their cars. You continue to see rubbish outside of its bin. These are the sort of bad habits Malaysians need to change.

“I always get visitors praising the country’s beauty, the good food and the hospitality of the people, but at the same time complaining about dirty toilets and littering,” said Ng at the campaign launch here yesterday.

Ng said each and every Malaysian must do his or her part towards ensuring cleanliness of their surroundings.

“This is not solely the duty of the ministry, or Tourism Malaysia, or the government, but the duty of every single Malaysian.

“Malaysians must cultivate a sense of love towards cleanliness so we can help ensure our country is clean and beautiful. Do not be afraid to speak up against a restaurant owner if you feel their premises are not clean.”

The ministry will also be using schools as a launch pad for the campaign. Yesterday’s launch event saw the introduction of the campaign’s official theme song – 1Malaysia Bersih dan Indah and its mascot, Mr Bin.

The ministry distributed RM617,000 evenly to 617 tourism societies at schools nationwide to organise programmes related to the campaign.

“We are appointing members of these tourism clubs as our mini ambassadors for this campaign,” she said.

Meanwhile, the Tourism Ministry will introduce star ratings on the country’s parks and botanical gardens, similar to hotels.

Ng said renowned park specialists and botanists would be invited to conduct the rating, with Sabah Tourism Board chairman Datuk Seri Tengku Zainal Adlin spearheading the initiative.

“The ministry has identified the country’s parks and gardens as a major tourism product.”

Earlier, the minister said tourist arrivals from January till May this year have increased by 4.2 per cent – from 9.2 million persons in the same period last year to 9.6 million this year.

Copied from: http://www.mmail.com.my/content/43502-tourism-ministry-launches-campaign-towards-green-and-clean-malaysia








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