“shop and save” in the Malaysia saving sale 2008
The year-end festivities begin in Malaysia in November with the much anticipated shopping event Malaysia Savings Sale 2008, or MSS. Previously known as the Malaysia Year-End Sale, this year’s shopping extravaganza will run from 29 November, 2008 to 4 January, 2009, presenting shopaholics with 37 days of fantastic retail therapy, great dining experiences and fun entertainment.
The Sale is held at an opportune time as the population begins its shopping in anticipation of the Christmas and New Year celebrations . MSS, as the name suggests, provides tourists and locals alike with an opportunity to ‘shop and save’ as most items from apparels, accessories and home décor to holiday packages as well as leisure and dining activities will be on offer at discounted prices throughout the sale period.
To kick-start the whole event, a press conference and soft launch of the new name and logo of the Sale will be held on 23 October 2008 at The Gardens Mid Valley. The MSS press conference will be graced by the YAB Dato’ Sri Najib Bin Tun Abdul Razak, Deputy Prime Minister of Malaysia and YB Dato’ Sri Azalina Dato’ Othman Said, the Minister of Tourism.
During the event, the VVIPs will launch the new logo and announce the numerous activities and promotional exercises that will take place during the month-long event.
The new MSS logo carries a ‘bar code’ that one usually associates with products and shopping. It is an international symbol recognised worldwide. This brainchild of YB Dato’ Sri Azalina and the new name for the sale reflect the aim of the Malaysian government in encouraging people to “shop during the Sale period, taking advantage of the bargains, promotions and discounts given”, in order to “save” for the upcoming months and new year.
Amongst the events and activities that will take place during MSS 2008 are:
The MSS Lucky Draw and Instant Redemption Promotion with MasterCard, the official card of the MSS. Tourists and locals who charge a minimum of RM200 on their MasterCard cards at participating malls can redeem instant gifts and automatically qualify for a contest to win prizes worth RM100,000. Participating malls include Queensbay Mall Penang, Danga City Mall JB, One Borneo Kota Kinabalu, Kinta City Shopping Centre Ipoh, 1 Utama (old wing), The Pavilion, Mid Valley Megamall, The Gardens and Sunway Pyramid.
During the Sale period, tourists to Malaysia will be able to enjoy privileges and promotions at the malls in and around the Klang Valley. All they need to do is pick up a Tourist Welcome Pack from the airport (KLIA and LCCT) and the Tourist Information Counters in the city which contains a booklet and details on the various tourist privilege cards, how and where to get them and what kind of bargains await them.
So, this year-end, take family and friends to the malls for some fantastic sights and sounds, shop to your heart’s content and have a Merry Christmas and Happy New Year!
Source = Tourism Malaysia
